Hi there! I’m Ramatu — the heart behind Exasperation — and a proud mum of three under one: my beautiful daughter and her newborn twin siblings. Life is wonderfully busy, joyfully chaotic, and full of the moments that inspired this very business.

Exasperation began from a deeply personal place. When I first became a mum, I spent countless hours searching for baby products that were safe, practical, and genuinely worth the hype. I researched, tested, and compared everything — not just for my daughter, but later for my twins as well. Over time, this passion grew into something bigger: a space where families could find thoughtful, high-quality products and meaningful gifts for every stage of life.

The name Exasperation is a playful nod to the rollercoaster of parenting — the spilled milk, the sleepless nights, the laughter in the chaos, and the love that makes it all worth it. My husband and I came up with it during one of those chaotic nights, laughing at how wild but beautiful parenthood can be. That spirit is at the heart of everything we do.

Before starting this business, I worked as a nurse, caring for people and connecting with families during some of their most important moments. That same care is woven into Exasperation. Every product you see here is handpicked, family-tested, and chosen with intention — from newborn essentials to unique gifts for parents, friends, and loved ones.

As a small, family-run business, Exasperation is more than just a shop — it’s a community built on love, quality, and a good sense of humour. I’m truly grateful you’re here and excited for you to explore our collection.

Welcome to the Exasperation family — we’re so happy to share this journey with you.